OPERATIONS + STRATEGY
RELISH DIVISION | PROJECT MANAGER
At Relish Division, I helped shape the creative process behind national campaigns for brands like KitchenAid and Bob’s Red Mill. Working closely with producers, designers, and editors, I streamlined post-production workflows and established clearer communication between creative and account teams.
My role centered on translating artistic goals into efficient, repeatable systems—ensuring each campaign met its deadlines without compromising creative intent. That experience strengthened my ability to lead through collaboration and design processes that allow creativity and structure to coexist productively.
Food Grinder 2019 Campaign | Kitchenaid
USAMM | CHIEF OPERATIONS OFFICER
From 2020 to 2024, I served as Creative Director and later Chief Operations Officer at USAMM, the nation’s largest supplier of U.S. Armed Forces uniform accessories. In these dual roles, I led marketing strategy, streamlined workflows, and strengthened cross-departmental communication to support both creative output and organizational growth. My focus was on building sustainable processes that improved efficiency and reinforced trust with customers and stakeholders.
FACILITIES & AUXILIARY SERVICES
As head of Facilities and Auxiliary Services at USAMM, I oversaw large-scale infrastructure upgrades and vendor management across our 20,000+ sq. ft. production and fulfillment center. I sourced and supervised the installation of a new HVAC system with four duct socks to efficiently cool our production and shipping departments.
I also managed electrical upgrades, outbuilding construction and permitting, and coordinated vendors for code compliance, parking lot striping, plumbing, and ongoing maintenance—ensuring a safe, efficient, and fully operational facility.
MANUAL TO AUTOMATIC | SCREEN PRINTING & CHANGE MANAGEMENT
I led the transition from manual screen printing to a fully automated ROQ press, sourcing the machine and custom platens for both ribbons and t-shirts.
I coordinated vendor trainings, developed new SOPs, and guided staff through the operational shift— transforming a highly manual workflow into an automated system that more than tripled production output.
CRISIS COMMUNICATIONS
PROBLEM:
In 2021, while launching a new Texas fulfillment center, a sudden COVID-era Department of Defense policy change on uniform inspections disrupted the market, frustrating service members and destabilizing inventory, staffing, and P&L forecasting.
SOLUTION:
As COO, I prioritized transparent communication to steady both customers and teams. Through newsletters, CEO-led video updates, and website banners, we kept tens of thousands of service members informed during the three-month resolution. This approach stabilized operations and strengthened internal processes.
OUTCOME:
Reversed negative brand perception during COVID-19 and DOD policy changes through transparent communications and lifestyle branding, driving record sales while improving customer satisfaction, brand affinity, and product diversity.
Successfully opened the Texas fulfillment center—overseeing 300+ hires in six months, creating SOPs, updating HR practices, and coordinating the company-wide public health response.
Directed compliance and infrastructure overhauls (electrical, plumbing, HVAC) while sharpening my ability to communicate complex, evolving situations with clarity and trust.
This experience sharpened my ability to clearly communicate complex, evolving situations, fostering transparency and trust during periods of high public scrutiny.
BOSTON UNIVERSITY | MBA CANDIDATE
I am currently pursuing a Masters in Business Administration at Boston University’s Questrom School of Business, where I am developing advanced skills in organizational leadership, marketing strategy, and digital transformation. The program will enhance my ability to approach complex systems analytically while reinforcing the importance of empathy and communication in guiding creative and operational teams. This ongoing study complements my professional experience by deepening the strategic foundation behind how I lead, structure collaboration, and align creative vision with organizational goals.
